Athletes For A Fit Planet

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dataFebruary 7th, 2012

New partnership provides athletes a sustainable fundraising option

dataPosted by Bruce in Blog, Ecoathlete, News

FitPlanet is teaming up with Causes International to offer an easy and eco-friendly fundraising option for athletes and race directors to raise money for charity through the collection of consumer electronics “e-waste.” For information email

Here’s the text of the press release we issued on Monday February 6, 2012…

Athletes for a Fit Planet is excited to announce a partnership with Causes International, Inc., an innovator in sustainable creative giving, to provide a simple and effective way for athletes and event organizers to fundraise for their favorite charities while simultaneously doing good for the environment.

FitPlanet and Causes International will work directly with event organizers and charities to customize their fundraising campaigns. Our services include creating personalized online donation landing pages, providing marketing and communications support to promote the campaign, supplying a report of the items collected and their dollar value, and issuing the fundraising check. Currently, Causes International accepts 60,000 electronics items in 13 categories. Click here to see how the process works.

“This relationship is a perfect fit for FitPlanet because it marries environmental responsibility with social responsibility, both core to our mission,” said Bruce Rayner, chief green officer and founder of Athletes for a Fit Planet. “The majority of the events we work with have at least one official charity. Now we can provide an eco-friendly option to support their fundraising efforts as well as provide environmental services to ensure their event is as green as possible.”

Once the fundraising campaign has been created, it’s a simple three-step process for contributors to donate their used electronics utilizing Causes International’s proprietary technology. First, they access the fundraiser’s landing page and input information on the items they are donating. Second, they print out a pre-paid United Parcel Service (UPS) shipping label. And third, they take the package to a UPS drop box, UPS center or anywhere UPS provided services. The package is received, processed and a confirmation e mail is sent to the donor letting them know that their charity or event will be receiving a check.

Causes International provides the fundraiser with a full reconciliation report every 45 days for as long as the campaign lasts. Most campaigns run year round giving event organizers and athletes the opportunity to continually raise revenue for their charity of choice. With new electronics coming to market at record speed the revenue potential is significant.

“Our goal is to change the face of creative giving,” said Julie Shane, founder and CEO of Causes International. “Our program, and the technology behind it, provides athletes as well as their friends, families and co-workers a green way to support their charity. We are excited to be working with FitPlanet.”

According to the Environmental Protection Agency, the US disposed approximately 2.5 million tons of electronics in 2011, the vast majority of which ended up in landfills. These products contain toxic chemicals some of which are known carcinogens. If not recycled correctly, the chemicals can leach into the environment causing serious health risks.

Athletes for a Fit Planet (FitPlanet) is a leading provider of environmental services to organizers of athletic events. FitPlanet’s Pledge of Sustainability and Green Events Calendar provide a cost-effective way for event organizers to communicate their green practices to athletes, and for athletes to make informed decisions about the events they participate in. The company works with environmentally responsible companies to provide creative marketing solutions, including the Green Business Partner Program and Sustainability Sponsorships, for reaching the race director and athlete community.

Causes International is a green cause marketing company focused on Sustainable Creative Giving™. We help our clients reach their financial objectives while demonstrably protecting the planet. We provide innovative opportunities to generate revenue for a variety of causes independent of economic conditions. Our goal in 2012 is to keep millions of electronic devices out of landfill while raising much needed revenue for the causes we serve.

5 Responses to ' New partnership provides athletes a sustainable fundraising option '

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  1. Gabe said,
    on December 31st, 2012 at 11:49 am

    I am curious as to how successful your upcycling relationship has been with Causes. International. For an alternative approach, you should evaluate EcoATM- a truly innovative approach to get cash/contributions for your small unwanted devices

  2. on January 7th, 2016 at 7:33 pm

    Learning everyday! This is a very high quality post on this platform and putting up for my work.

  3. Habiba Malik said,
    on January 18th, 2016 at 5:33 am

    Athletes are always very healthy, they take care there selves very much like eat on time, sleep on time & etc.

  4. on April 13th, 2016 at 6:54 am

    Your words in this post are so wise and truthful. Hope you have continued this path of encouragement.

  5. vist here said,
    on July 13th, 2016 at 1:19 am

    Awesome indeed! It gives me a positive result in learning and knows how to work out further. Thanks much

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