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dataJune 12th, 2008

FitPlanet sponsors Pro Triathlete Sarah Groff

dataPosted by Bruce in Ecoathlete, News

6.11.08 – Athletes for a Fit Planet is pleased to announce the sponsorship of up-and-coming professional triathlete Sarah Groff, a member of the USA Triathlon National Team.

groffTwenty-six-year-old Groff (pictured at left) has been a professional triathlete for the past four years competing at the highest level of the sport. On June 8, she placed 7th in the elite women’s race at the International Triathlon Union (ITU) World Championships in Vancouver, Canada. Groff is a committed environmentalist, earning a BA in Environmental Studies (Conservation Biology) from Middlebury College VT in 2004.

“Because of Sarah’s passion for environmental issues and her status as a world-class athlete she is the ideal spokesperson for FitPlanet,” said Bruce Rayner, Chief Green Officer, Athletes for a Fit Planet. “We are thrilled to have Sarah onboard.”

“I’m excited to be working with FitPlanet,” said Groff. “This is more than a company, it’s a movement. Everyone can and should do their part, but it all starts with education and an understanding of our individual impact on the environment and how we can positively contribute to the bigger picture. Anyone can diagnose the problem; few can offer a solution. Fit Planet is different.”

FitPlanet will offset 100% of Groff’s carbon emissions produced by her busy training and racing travel schedule. Her ITU commitments include one or two races a month around the world in North America, Europe, Asia, and Africa.

“I have to travel a lot and struggle with the carbon footprint I’m creating. I’m sure other athletes have similar qualms,” said Groff.

And launching in July, Groff with have her own webpage on the FitPlanet website that will include regular entries chronicling her racing and training as well as comments on her environmental activities and concerns. FitPlanet will keep track online of Groff’s travels and calculate the greenhouse gas emissions.

“We hope that Sarah’s blog and FitPlanet’s commitment to offsetting her carbon emissions will raise awareness within the athlete community about environmental issues and the importance of our collective responsibility to help curb global warming,” said Rayner.

About Sarah Groff
Sarah is a full time professional triathlete who is committed to the highest level of performance in International Olympic distance competition. In January 2005, after graduating from Middlebury College with a BA as a double major in Environmental Studies (Conservation Biology) and Studio Art, Sarah moved to Boulder, Colorado, to train with coach and former World Champion Siri Lindley. She is a member of the USA Triathlon National Team and has represented the U.S. at the International Triathlon Union (ITU) Elite World Championships in 2006, 2007, and most recently in 2008, where she placed 7th in the elite women’s race on June 8. Currently Sarah is ranked 14th, in the 2008 ITU World Cup elite women rankings and ranked as the 2nd American.

Groff is already looking ahead to her post-competition career and plans to become an environmental lawyer. In the meantime, she is excited to work with Athletes for a Fit Planet and educate others about the impact our daily activities have on the global environment. Look for more exciting news from Sarah in the coming weeks and months.

For more information on Sarah Groff click here or contact her agent, Douglas Eldridge, DLE Sports Management Group, at 202- 580-9615 or

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