April 28th, 2008 FitPlanet launches first-of-its-kind Green Race Directory
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Bruce in
Uncategorized 4.28.08 Athletes for a Fit Planet today launched the Events Directory, the first searchable database of environmentally friendly races and events in the industry. The initial posting includes 16 events, primarily triathlons, that implemented at least one green initiative in 2007 or are planning at least one in 2008.
“FitPlanet will be adding more races and events to the directory in the coming months,” said Bruce Rayner, FitPlanet’s Chief Green Officer. “However, we are not looking for ‘green’ marketing hype – we want to see evidence of a real and substantial commitment to environmental responsibility.”
To contribute to the Events Directory, Rayner is encouraging athletes and race directors to email FitPlanet at directories@afitplanet.com with information about green events. “The more eco-friendly events that athletes have to choose from, the better off we all will be.” he said.
