Our friends at Big Sur International Marathon, one of the greenest marathons in the country taking place April 29, has announced it is ditching the un-green physical goodie bag in favor of a virtual race bag from iGiftBag, one of FitPlanet’s Green Business Partners.
According to BSIM…
The virtual gift bag is full of special offers and coupons for merchandise and services that are available locally during race weekend, as well as discounts for products that are available online from any location. The iGiftBag displays an interactive spinning carousel of offers from such companies as Ghirardelli Chocolate, Dole Foods, Ventana Wines and the Big Sur Marathon Expo store. In addition to the 10 premium offers, an additional 12 coupons are available from participating merchants.
The Big Sur Marathon helped pioneer the concept of virtual goodie bags in an effort to reduce paper waste generated by the thousands of coupons that were formerly provided to runners. Several races throughout the country are now offering digital race bags in their efforts to become greener.