Athletes For A Fit Planet

All the News That’s Fit

dataJune 6th, 2013

Get Ready for the One Run… all the way from LA to Boston

dataPosted by Bruce in News, One Run for Boston

FitPlanet want’s to wish the runners who are launching this amazing event – to run a relay across the US in three weeks – 3,000 miles, hundreds of runners and countless supporters along the way. The cause? Raise money for the One Fund Boston, the charity created to help victims of the Boston Marathon bombing. Good luck Runners!!!

dataJanuary 21st, 2013

“We will respond to the threat of climate change”

Excerpted from the inaugural address of Barach Obama, the 44th president of the United States, on Monday, January 21, 2013 as he was sworn in for his second term. Click here for the full transcript of his speech.

“We, the people, still believe that our obligations as Americans are not just to ourselves, but to all posterity. We will respond to the threat of climate change, knowing that the failure to do so would betray our children and future generations. Some may still deny the overwhelming judgment of science, but none can avoid the devastating impact of raging fires, and crippling drought, and more powerful storms. The path towards sustainable energy sources will be long and sometimes difficult. But America cannot resist this transition; we must lead it. We cannot cede to other nations the technology that will power new jobs and new industries – we must claim its promise. That is how we will maintain our economic vitality and our national treasure – our forests and waterways; our croplands and snowcapped peaks. That is how we will preserve our planet, commanded to our care by God. That’s what will lend meaning to the creed our fathers once declared.”

    …Amen to that.

dataJanuary 12th, 2013

ParalympicsGB earns gold certification

dataPosted by Bruce in Blog, Ecoathlete, News

FitPlanet congratulates the British Paralympic Association for its outstanding effort to earn gold certification from the Council for Responsible Sport for greening its training camp. We also want to recognize FitPlanet’s Toby Radcliffe for his central role – and hard work – throughout the process. Below is the press release that was issued by the Association on January 11, 2013.

Gold in sustainability for British Paralympic Association

ParalympicsGB becomes first Olympic or Paralympic team to achieve gold standard ~

The British Paralympic Association (BPA) has been awarded gold global accreditation in sustainability for its work with EDF Energy at its London 2012 preparation camp.

The sustainable behaviour of Paralympic athletes and coaches and the overall sustainable approach to running the camp, held at the University of Bath just before the London 2012 Paralympic Games, has seen the BPA awarded gold for sustainability from the Council for Responsible Sport (CRS).

EDF Energy has been working in partnership with the BPA since 2010, and through its Greening the Team initiative, helping them become a more sustainable organisation, focusing on a series of three annual multi-sport preparation camps for London 2012.

Tim Hollingsworth, BPA CEO, said: “I am delighted that we have achieved the gold accreditation. It is only the second time that this has been awarded for a multi-day sporting event anywhere in the world – and we have scored the highest marks yet. Our partnership with EDF Energy has been incredibly fruitful, helping the BPA and ParalympicsGB become a leading force in sustainability as well as sport. EDF Energy brought the necessary expertise and rigour to help us become more sustainable. It is now vital that we build on the successes of 2012 including continuing to become a greener team. Further, our partnership with BP Target Neutral helped educate our athletes about carbon offset as well as offsetting all our emissions from our preparation camps.”

Over 200 attendees comprising of athletes and support staff from ten Paralympic sports including wheelchair fencing, archery and sitting volleyball took part in this year’s Camp to prepare athletes ahead of London 2012.

All attendees including Paralympic medallists Danielle Brown MBE (archery), Will Bayley (table tennis) and David Smith (boccia) were encouraged by EDF Energy to live a lower carbon lifestyle when training, competing and at home.

Danielle Brown, gold medalist in the 2012 London Paralympic Games


Danielle Brown, gold medallist at London 2012, said: “It’s great to see the work between EDF Energy and the BPA over the past three years culminate with the highest recognition from the Council for Responsible Sport. As an athlete, your approach to training is all about focusing on clear goals and consistently getting the small details right, something which was certainly evident with the experts at the training camps who were working to make them as sustainable as possible. For me, it was apparent in things like the promotion of sustainable behaviour to the athletes and the fantastic recycling facilities across the venues.”

Paul Spence, EDF Energy Director of Strategy and Corporate Affairs, said: “Sustainability has gone hand in hand with sporting success for the BPA. We are delighted to have worked with athletes, coaches and everyone at the BPA to help them win this sustainability gold.

“As the first sustainability partner and electricity supplier for London 2012, our goal was to use the emotional power of the Games to change attitudes to energy use and saving. As they did at the Games, our Paralympians have led the way. We are proud to have helped them deliver the international gold standard.”

EDF Energy worked with sustainability expert and professional long-distance triathlete Toby Radcliffe to help the Camp meet the sustainability standards required to gain the CRS gold accreditation, building on work that started in 2010. The Camp was assessed in areas such as waste management, energy efficiency, water consumption, transport, sustainability education and health promotion.

Keith Peters, Executive Director of the Council for Responsible Sport, said: “The BPA, EDF Energy and their sustainability partners definitely went above and beyond this year. In fact, they could have taken full advantage of the silver certification they earned in 2011, which was valid for two years, but they wanted to go into the London 2012 Paralympic Games with a gold-level sustainability effort, and they did. It is a credit to all involved for their commitment to this project.”

EDF Energy and the BPA worked with a number of organisations including the University of Bath and waste management specialist M.J. Church to improve the environmental impact of the athletes’ stay in numerous ways – from promoting recycling facilities and low carbon transport to helping make sure local, organic and fair-trade food was available to the athletes. BP, through its not-for-profit programme Target Neutral, has offset the carbon emissions from staging the Camp. In total, the camps have saved nearly 105t CO2eq in energy consumption, travel and waste diversion. The programme has not only made those taking part in the training camps change their behaviour to be more sustainable, but has also encouraged even better sustainability performance from the venue, the University of Bath, an already high achieving green facility.

One of the biggest outreach projects this year was a community festival held during the camp to celebrate Paralympic Sport, in partnership with the City of Bath. With over 10,000 participants, the event aimed to increase awareness of disabled sports and sustainable behaviour.

The BPA is also EDF Energy’s charity partner. Since the three-year partnership began in 2010 EDF Energy has raised over £600,000 to support the BPA with the Greening the Team project and in its mission to use the power of London 2012 to deliver lasting change in Paralympic sport in the UK. The company’s employees have raised more than £300,000 through their own fundraising, providing vital funds to help provide the best preparations for ParalympicsGB in London 2012 and beyond.

For more information please contact:

Dan Pritchard, EDF Energy media manager, 01392 813783 daniel.pritchard@edfenergy.com

Keith Peters Keith@CouncilForResponsibleSport.org

Tash Carpenter, British Paralympics Association press officer, 020 7842 5793 tash.carpenter@paralympics.org.uk

About the Council for Responsible Sport
Our vision is a world where responsibly produced sports events are the norm. Our mission is to provide objective, independent verification of the socially and environmentally responsible work event organizers are doing, and to actively support event organizers who strive to make a difference in their communities.

Our Certification program provides a comprehensive method for event directors to incorporate environmental and socially responsible initiatives into their events, while informing stakeholders about events that adhere to a rigorous set of standards. Certified events range in size from ParalympicsGB Preparation Camps held at the University of Bath in the UK, with some 150 athletes participating, to the AJC Peachtree Road Race in Atlanta, Georgia, with 55,077 timed finishers. To date, 44 different events have achieved certification from the Council for Responsible Sport, serving over 606,000 athletes in the process.
www.CouncilforResponsibleSport.org

About The British Paralympic Association
The British Paralympic Association is the National Paralympic Committee for the UK, responsible for the promotion of the Paralympic movement in Great Britain and selecting, entering and funding the Great Britain and Northern Ireland Paralympic team.

ParalympicsGB is the name for the Great Britain and Northern Ireland Paralympic Team that competes at the summer and winter Paralympic Games. The Team is selected and managed by the British Paralympic Association, in conjunction with the national governing bodies, and is made up of the best sportsmen and women who compete in the 22 summer and four winter sports on the Paralympic Programme.

There is only one Paralympic team from Great Britain and Northern Ireland; ParalympicsGB. There is not a Paralympic swimming team or Paralympic tennis team. The individual sports join to become ParalympicsGB, the Great Britain and Northern Ireland Paralympic Team.

We are proud of our tradition of outstanding performance at the Paralympic Games: ParalympicsGB finished second in the medals table at three consecutive summer Paralympic Games and won 120 medals at London 2012.

About EDF Energy
EDF Energy is one of the UK’s largest energy companies and the largest producer of low-carbon electricity, producing around one-sixth of the nation’s electricity from its nuclear power stations, wind farms, coal and gas power stations and combined heat and power plants. The company supplies gas and electricity to more than 5.5 million business and residential customer accounts and is the biggest supplier of electricity by volume in Great Britain.
EDF Energy’s safe and secure operation of its eight existing nuclear power stations at sites across the country makes it the UK’s largest generator of low carbon electricity. EDF Energy is also leading the UK’s nuclear renaissance and has published plans to build four new nuclear plants, subject to the right investment framework. These new plants could generate enough low carbon electricity for about 40% of Britain’s homes. They would make an important contribution to the UK’s future needs for clean, secure and affordable energy. The project is already creating business and job opportunities for British companies and workers.
Through Our Sustainability Commitments, EDF Energy has launched one of the biggest environmental and social programmes of any British energy company. In the 2012 Business in the Community Awards for Excellence EDF Energy won the awards for Environmental Leadership and Building Stronger Communities. In addition the company received eight BITC “Big Tick” awards in recognition of responsible business practice and was shortlisted for Responsible Business of the Year.
EDF was the official electricity supplier and an official partner of the London 2012 Olympic and Paralympic Games. The company is also helping its customers and others use energy more sustainably through products and initiatives such as Team Green Britain, real time energy monitoring and electric vehicle research.
EDF Energy is part of EDF Group, one of Europe’s largest power companies. The company employs around 15,000 people at locations across the UK. www.edfenergy.com

dataJune 5th, 2012

Green Fit Tip

dataPosted by Bruce in Ecoathlete, News

We are always looking for Friends of Fit Planet to share their news and views about the intersection of the environment and their athletic pursuits. So FitPlanet is delighted to introduce Sandra Laflamme (AKA Organic Runner Mom) who will be writing a monthly Green Fit Tip and sharing her musings on what it means to be an Athlete for a Fit Planet.

I grew up in the suburbs of Philadelphia but now call Northern New Hampshire my home. Even though I moved here 12 years ago, I am still considered a “flatlander,” a transplant to the beautiful mountainous Franconia Notch region of the White Mountains. But I don’t mind the label. I am happily married to an organic egg farmer who grew up here, and we are lucky to be raising our two small children in what I think is one of the most beautiful places on earth.

While I loved growing up near a big city, I have adapted to the quiet lifestyle of the Connecticut River Valley. And somewhere in the process I became a runner.

I run for myself and my own peace of mind. But I also relish training with the many talented athletes who live in the North Country of New Hampshire and the Northeast Kingdom of Vermont.

One of the benefits of running here is the amazing environment. The terrain is varied, everything from gentle rolling hills, to giant rocky mountain trails, to scenic country roads. The air is fresh, the views are sweeping, and the landscape in many areas is untouched.

Living amidst all this natural beauty has made me appreciate the importance of environmental stewardship. It has made me an Athlete for a Fit Planet.

Green Fit Tip

Explore new trails and routes close to home. Save the miles in your car and put the miles on your shoes or bike instead. It is often easy to overlook the great training opportunities that may await right out in the “door-yard” (a New England colloquialism that means the front yard).

Right behind my house there is a vast outdoor playground of snow mobile trails that I have never explored on foot. This summer I plan to put on my trail shoes and head out the back door and up the mountain. The new trails right near my home will not only keep my running fresh but will help cut down on my carbon footprint.

So get out there and choose your own “green” adventure and stay close to home.

Train Green,
Organic Runner Mom

Interested in blogging for FitPlanet? Email us at info@afitplanet.com

dataApril 19th, 2012

Big Sur Marathon offers an online goodie bag from iGiftBag

dataPosted by Bruce in News

Our friends at Big Sur International Marathon, one of the greenest marathons in the country taking place April 29, has announced it is ditching the un-green physical goodie bag in favor of a virtual race bag from iGiftBag, one of FitPlanet’s Green Business Partners.

According to BSIM…
The virtual gift bag is full of special offers and coupons for merchandise and services that are available locally during race weekend, as well as discounts for products that are available online from any location. The iGiftBag displays an interactive spinning carousel of offers from such companies as Ghirardelli Chocolate, Dole Foods, Ventana Wines and the Big Sur Marathon Expo store. In addition to the 10 premium offers, an additional 12 coupons are available from participating merchants.
The Big Sur Marathon helped pioneer the concept of virtual goodie bags in an effort to reduce paper waste generated by the thousands of coupons that were formerly provided to runners. Several races throughout the country are now offering digital race bags in their efforts to become greener.

dataMarch 22nd, 2012

Canada’s Fools Run aiming for a zero waste event

dataPosted by Bruce in News

Here’s a release from our friends at BMO SUNSHINE COAST APRIL FOOL’S RUN

Gibsons, BC (March 21, 2012) – In addition to the special celebrations surrounding the 35th anniversary and April 1st date, this year’s Fool’s runners & walkers will enjoy a more eco-friendly race that, among other things, includes a commitment to recycling, composting, and reducing carbon emissions.

As part of its commitment to greater environmental stewardship, organizers Teresa & Larry Nightingale have taken the FitPlanet Pledge of Sustainability for the 2012 BMO Sunshine Coast April Fool’s Run.

“We are able to recycle or compost nearly all the post-race waste, thanks to our “Green Team” volunteers and the support of Direct Disposal,” Teresa says. “As runners we enjoy the natural environment and want to help preserve it, not harm it, with our running-related activities. To help achieve those goals, I attended the recent Zero Waste Events workshop offered by the SCRD and SC Tourism, and discovered more helpful ideas and local resources.”

“We are thrilled to see the April Fool’s Run take their zero waste goals to the next level and are here to support them in continuing to do so,” says Julie Clark, Sustainability Education and Outreach Coordinator for the Sunshine Coast Regional District. “The Zero Waste Guide for Event Planners is one way we are supporting those like Teresa and Larry who convene local festivals and events.”

“We are excited that the organizers of the April Fool’s Run have publicly committed to take specific steps to green the 2012 Fools Run,” says Bruce Rayner, Chief Green Officer, Athletes for a Fit Planet. “And by listing the Pledge criteria in the Green Events Calendar, the participating athletes are assured that the Fool’s Run’s environmental commitment is sincere and real.”

This year’s event starts at the Gibsons & Area Community Centre and features a spacious new finish line in Mission Point Park (Davis Bay). The 35th anniversary celebrations include a costume contest, hot food offerings, and free kids’ run in the park. The main race starts at 9am with an early 8am start for walkers and 3hr+ runners. Online registration is open until midnight Monday, March 26 at www.foolsrun.com. Walk-up registration will be available during package pickup on March 29, 31 and April 1. Volunteers can sign up online.

ABOUT THE BMO SUNSHINE COAST APRIL FOOL’S RUN
The BMO Sunshine Coast April Fool’s Run presented by Coast Cable is an annual half marathon between Gibsons and Sechelt that has been run for 35 years—originating from a personal challenge between two local newspaper columnists on April 1st, 1978. Now attracting over 600 entrants, this popular run and walk includes relay divisions and a club/team challenge. Race #4 in the Lower Mainland Road Race Series, the Fool’s Run offers friendly West Coast hospitality, low entry fees, scenic route, finisher’s medals and unique awards—all just a quick ferry ride or flight from Vancouver. For more information, please contact Teresa or Larry Nightingale, Race Directors, at foolsrun@telus.net or 604-885-8849, and visit the event site at www.foolsrun.com.

dataFebruary 7th, 2012

New partnership provides athletes a sustainable fundraising option

dataPosted by Bruce in Blog, Ecoathlete, News

FitPlanet is teaming up with Causes International to offer an easy and eco-friendly fundraising option for athletes and race directors to raise money for charity through the collection of consumer electronics “e-waste.” For information email bruce@afitplanet.com

Here’s the text of the press release we issued on Monday February 6, 2012…

Athletes for a Fit Planet is excited to announce a partnership with Causes International, Inc., an innovator in sustainable creative giving, to provide a simple and effective way for athletes and event organizers to fundraise for their favorite charities while simultaneously doing good for the environment.

FitPlanet and Causes International will work directly with event organizers and charities to customize their fundraising campaigns. Our services include creating personalized online donation landing pages, providing marketing and communications support to promote the campaign, supplying a report of the items collected and their dollar value, and issuing the fundraising check. Currently, Causes International accepts 60,000 electronics items in 13 categories. Click here to see how the process works.

“This relationship is a perfect fit for FitPlanet because it marries environmental responsibility with social responsibility, both core to our mission,” said Bruce Rayner, chief green officer and founder of Athletes for a Fit Planet. “The majority of the events we work with have at least one official charity. Now we can provide an eco-friendly option to support their fundraising efforts as well as provide environmental services to ensure their event is as green as possible.”

Once the fundraising campaign has been created, it’s a simple three-step process for contributors to donate their used electronics utilizing Causes International’s proprietary technology. First, they access the fundraiser’s landing page and input information on the items they are donating. Second, they print out a pre-paid United Parcel Service (UPS) shipping label. And third, they take the package to a UPS drop box, UPS center or anywhere UPS provided services. The package is received, processed and a confirmation e mail is sent to the donor letting them know that their charity or event will be receiving a check.

Causes International provides the fundraiser with a full reconciliation report every 45 days for as long as the campaign lasts. Most campaigns run year round giving event organizers and athletes the opportunity to continually raise revenue for their charity of choice. With new electronics coming to market at record speed the revenue potential is significant.

“Our goal is to change the face of creative giving,” said Julie Shane, founder and CEO of Causes International. “Our program, and the technology behind it, provides athletes as well as their friends, families and co-workers a green way to support their charity. We are excited to be working with FitPlanet.”

According to the Environmental Protection Agency, the US disposed approximately 2.5 million tons of electronics in 2011, the vast majority of which ended up in landfills. These products contain toxic chemicals some of which are known carcinogens. If not recycled correctly, the chemicals can leach into the environment causing serious health risks.

ABOUT ATHLETES FOR A FIT PLANET LLC ®
Athletes for a Fit Planet (FitPlanet) is a leading provider of environmental services to organizers of athletic events. FitPlanet’s Pledge of Sustainability and Green Events Calendar provide a cost-effective way for event organizers to communicate their green practices to athletes, and for athletes to make informed decisions about the events they participate in. The company works with environmentally responsible companies to provide creative marketing solutions, including the Green Business Partner Program and Sustainability Sponsorships, for reaching the race director and athlete community.

ABOUT CAUSES INTERNATIONAL, INC.
Causes International is a green cause marketing company focused on Sustainable Creative Giving™. We help our clients reach their financial objectives while demonstrably protecting the planet. We provide innovative opportunities to generate revenue for a variety of causes independent of economic conditions. Our goal in 2012 is to keep millions of electronic devices out of landfill while raising much needed revenue for the causes we serve.

dataJanuary 18th, 2012

TriSports.com goes solar

dataPosted by Bruce in Ecoathlete, Green Team, News

FitPlanet has been a big fan of TriSports.com for its commitment to greening its own race, the Deuces Wild Triathlon. The race earned Silver certification to the Council for Responsible Sport standard and has taken the FitPlanet Pledge of Sustainability for the past few years. So this announcement is a logical step in the company’s expanded commitment to environmental sustainability.

Tucson, AZ- January 13, 2012: TriSports.com, Tucson’s very own triathlon, cycling, running and swimming gear shop, is now generating up to 100% of their electricity from solar power. The 128 kW solar electric (photovoltaic) system, designed and installed by Technicians for Sustainability, consists of two solar arrays mounted on custom built steel shade structures and a third array mounted on their roof. The panels will produce over 19,000 kWh per month which has the potential to cover all of the electricity the business uses. TriSports.com is the first triathlon shop to get even close to generating 100% of its electricity from solar power in the United States: they’re winning the race for sustainability.
The addition of this solar system at TriSports.com reaffirms the company’s dedication to sustainable practices. The 128 kW solar system saves 18,560 lbs of coal from being burned each month and 41,400 lbs of CO2 from entering the atmosphere. Perhaps most importantly, the TriSports.com solar array will save approximately 9,280 gal of water each month as compared to traditional electricity generation. This fact is often overlooked but is extremely significant in the Sonoran Desert where we live.
Sustainability has always been a goal of TriSports.com and solar is just the latest addition to a larger integration of sustainable practices. Seton Claggett, CEO of TriSports.com, shared this, “Three years ago I told our staff and our vendors that we would be on solar within the next 5 years, and here we are. This is a large investment for us but it is the right thing to do for our environment, our staff, our customers, our vendors and for our future generations.” TriSports.com has two large rainwater cisterns that collect and store up to 36,000 gallons of water at a time, which is then used to irrigate the landscaping. The company also made the switch to energy efficient lighting with their latest renovations, which significantly reduces their electricity consumption.
Not only was installing their solar system an environmentally-conscious decision, but it also makes sense from a financial standpoint. The TriSports.com system will offer a four and a half year payback period, a 10% rate of return, and for the first twenty years the solar system will save the company over $467,000.
Bruce Plenk, the City of Tucson’s Solar Coordinator, congratulates TriSports.com on their new solar system. “I am impressed with the foresight and leadership of Tucson businesses like TriSports.com who have chosen to be leaders in installing solar using their sunny rooftops as well as their parking areas to generate electricity, reduce our urban heat island and save their business money. This is a wonderful example that I hope other Tucson businesses will see and follow. Thanks to TriSports.com for showing the way to a solar future in our Solar America City!”
Tucson, AZ- January 13, 2012: TriSports.com, Tucson’s very own triathlon, cycling, running and swimming gear shop, is now generating up to 100% of their electricity from solar power. The 128 kW solar electric (photovoltaic) system, designed and installed by Technicians for Sustainability, consists of two solar arrays mounted on custom built steel shade structures and a third array mounted on their roof. The panels will produce over 19,000 kWh per month which has the potential to cover all of the electricity the business uses. TriSports.com is the first triathlon shop to get even close to generating 100% of its electricity from solar power in the United States: they’re winning the race for sustainability.
The addition of this solar system at TriSports.com reaffirms the company’s dedication to sustainable practices. The 128 kW solar system saves 18,560 lbs of coal from being burned each month and 41,400 lbs of CO2 from entering the atmosphere. Perhaps most importantly, the TriSports.com solar array will save approximately 9,280 gal of water each month as compared to traditional electricity generation. This fact is often overlooked but is extremely significant in the Sonoran Desert where we live.
Sustainability has always been a goal of TriSports.com and solar is just the latest addition to a larger integration of sustainable practices. Seton Claggett, CEO of TriSports.com, shared this, “Three years ago I told our staff and our vendors that we would be on solar within the next 5 years, and here we are. This is a large investment for us but it is the right thing to do for our environment, our staff, our customers, our vendors and for our future generations.” TriSports.com has two large rainwater cisterns that collect and store up to 36,000 gallons of water at a time, which is then used to irrigate the landscaping. The company also made the switch to energy efficient lighting with their latest renovations, which significantly reduces their electricity consumption.
Not only was installing their solar system an environmentally-conscious decision, but it also makes sense from a financial standpoint. The TriSports.com system will offer a four and a half year payback period, a 10% rate of return, and for the first twenty years the solar system will save the company over $467,000.
Bruce Plenk, the City of Tucson’s Solar Coordinator, congratulates TriSports.com on their new solar system. “I am impressed with the foresight and leadership of Tucson businesses like TriSports.com who have chosen to be leaders in installing solar using their sunny rooftops as well as their parking areas to generate electricity, reduce our urban heat island and save their business money. This is a wonderful example that I hope other Tucson businesses will see and follow. Thanks to TriSports.com for showing the way to a solar future in our Solar America City!”

dataJanuary 18th, 2012

De Soto takes steps to ‘green’ its triathlon wetsuits

dataPosted by Bruce in Ecoathlete, Green Team, News

FitPlanet tips it’s hat to De Soto for the announcement of its GreenGoma wetsuit. This is a significant step forward in the evolution of triathlon wetsuits. But perhaps the real meaning of the announcement is that it will raise awareness within the triathlon community about the materials we use to enjoy our sport. So much of what we wear is petroleum based. This has to change.

Here’s the De Soto release from January 3, 2012…

De Soto becomes the first triathlon company to offer an alternative to petroleum-based wetsuits.

San Diego, California – Until recently all triathlon wetsuits have been made of petroleum. First in the industry to introduce limestone rubber into triathlon wetsuits, all T1 Wetsuits incorporate this amazing GreenGoma™ technology.

GreenGoma™ rubber offers better stretch, buoyancy, durability, and insulation with a more closed-cell injected construction thus making it 98.9% water impermeable. So it is lighter, it dries quicker, and lasts longer. The only part of the rubber that gets wet is the new stretch liner that is now made of recycled post consumer products.

Is this rubber environmentally friendly? Is it a “green” wetsuit?

“We have seamlessly replaced one rubber with another that is better. It is more buoyant, it helps you swim faster, and it lasts longer. If nothing else were to change, we are selling a better-performing product with less detriment to the environment, which is always our goal,” says company founder, Emilio De Soto.

“This news has been months in the making and it is exciting to finally be able to announce it. It is very timely given the new year and our ongoing changes at our company to become more socially responsible, but lets be realistic. Both petroleum and limestone are nonrenewable resources and expend pollution and waste to refine into a finished product. So for anyone to claim that a limestone wetsuit is ‘green’ is just not true, at least not yet. The idea of trying to create a greener wetsuit has inspired us to change to recycled interior fabrics with no VOC (Volatile Organic Compounds) dyes and adhesives. We are currently working with YKK to develop a wetsuit zipper made of recycled plastic bottles. For now, the most obvious form of sustainability is simply that we have created a wetsuit that will perform better and last longer. We feel this is a great beginning. Before any of us can swim 2.4 miles, we first need to get across the length of a pool. When it comes to making a greener triathlon wetsuit, we are the first to dive in.”

And here’s some additional information about ‘green’ surfing wetsuits from Patagonia. Another innovative company.

dataNovember 21st, 2011

European Race Directors: Join FitPlanet on 11/22 for Webinar on Greening Yours Event

dataPosted by Bruce in News

On November 22 at 4 pm London time, FitPlanet is teaming up with our friends at Active.com in the UK for a free one-hour webinar for European Race Directors on cost-effective strategies for greening your events.
Click here to join FitPlanet’s Chief Green Officer Bruce Rayner and FitPlanet’s European Senior Sustainability Consultant Toby Radcliffe for a presentation and discussion on the what, why and how of greening events.
The webinar is entitled “Going Green as a Business Strategy: How to minimize the cost and maximize the benefits.” We’ll discuss how to ensure that the green practices you implement are cost neutral. And we’ll explain how a comprehensive green program opens up opportunities for growing the event by attracting new participants and new sponsors.
Can’t make the live webinar? We’ll post the link to the archive version here when its available.
And thanks as always to Active for providing FitPlanet the opportunity to present and for supporting the greening of events.

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