Metrics

The old adage, "you can't manage what you don't measure," applies to the environmental initiatives you implement. Without measuring your performance, you have no way to gauge the success of your program, no way to measure improvement over time, and no way to compare one event to another.

Making and measuring progress over time is what your commitment to environmental responsibility is all about. There may be a starting point but there is no finish line, no point where you will say, "I'm done." There will always be opportunities to improve on your performance. Your challenge is to do the best you can with the resources available and always be looking for ways to improve and innovate.

In general, FitPlanet recommends you collect data and measure performance in four areas:

  1. Solid Waste - trash, recycling and compost
  2. Climate Footprint
  3. Registration/race packet (AKA Swag or goodie bag)
  4. Water

FitPlanet recommends that you select one or two metrics for each environmental initiative. They should be relatively easy to capture and calculate. The one exception will be the Climate Footprint calculation. We also recommend that you make the results public. Share them with your staff, participants, sponsors, and the media. The more transparent you make your program, the more supportive and involved your audience will be.