By going green you open your event up to a broader set of
sponsorship opportunities than you otherwise would have
access to. Seek out companies that have an environmentally
focused business and whose products and services are
"eco-friendly". Here are a few tips for appealing to these
- Create a special Green Sponsorship category for the
event where the Sponsor is credited with "greening the
race." FitPlanet works with a set of sponsors that are
looking for these opportunities. Contact us for details.
- Provide prospective Green Sponsors with detailed
information about your environmental practices including
information on waste and carbon footprint reductions that
you expect to achieve.
- For sponsors that have booth space at the expo and/or
the event, provide them with guidelines for what you expect
of them in the way of managing their space. Especially food
and beverage vendors who are distributing bottles, cups,
plates and utensils. Require them to bring their own
recycling (or compost) bin and to post a sign at their booth
with instructions for the appropriate disposal for the
materials they hand out.
Click here for a draft of a letter
you might want to customize for your event.